Rube Goldberg-esque

General Education, General Science, Using Tech No Comments »

Cookie or Cream?

That is the question that Oreo is currently posing to the public. As part of their most recent marketing campaign, they have enlisted engineers, “tinkerers” and roboticists from around the world to design and build machines that separate the cookie part of the oreo from the cream. They are sharing these machines in a series of four episodes. The machines are not quite as extravagant as full Rube Goldberg machines, but I think that the very nature of a machine built to pull apart two sides of a cookie must classify as, at the very least, Rube Goldberg-esque.

Check them out for yourselves.

Episode one

Episode two

Episode three

Episode four

Have a great week.

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